What *exactly* do art directors do?
Creative Strategy
Art directors come up with big, unique ideas and a clear strategy to execute them! Businesses can hire art directors to come up with a retail campaigns and out of the box ideas. Weddings/events can hire art directors to create the overall aesthetic for the event. Musicians and artists can hire art directors to supervise the visual story-telling in their medium.
Project Management
Art directors maintain the integrity of creative projects, making sure all the moving parts are cohesive and work well together. If you are working with a lot of people, parts, or ideas - you can hire an art director to keep the creative mission in tact.
Trend-casting and Brainstorming
If you are stumped on creative ideas and want to invest in something you know will REALLY perform well - you can hire an art director to help get you on the right path. Product development, branding, social media campaigns - I can help you create trends before your competitors.
Marketing Campaigns
Give me your growth goals, and I can help create stand-out marketing campaigns to reach them. I can help strategize for product shoots, video content, email campaigns, and social campaigns.
